What sets La Gondola bio apart from other packaging designs is its use of recycled materials and its interactive puzzle-like structure. By utilizing the recycled side of the card, the design not only reduces costs and ink waste but also emphasizes the brand's eco-friendly image. The card box is made up of two faces that fit together like a puzzle, creating a larger display area and providing an engaging experience for consumers.
One of the challenges faced during the design process was accommodating the client's request for multiple languages on the packaging. Instead of cluttering the design with all the languages, the team came up with a creative solution. They used a printing plan with different language packaging, allowing for a cleaner and more visually appealing design. By using different colors and shades for the bio lettering, consumers can easily differentiate between different fish products.
The realization of the La Gondola bio design required careful consideration of technical specifications. The card box measures 110mm x 64mm x 25mm, providing ample space for product information while maintaining a compact size.
Extensive research was conducted to ensure that the design met the brand's objectives. The team sought out recycled card for the box to achieve an eco-friendly aesthetic. By using only two colors, they were able to reduce costs and ink waste. The concept of using two faces of the cardbox as a puzzle was inspired by the desire to create a larger display area and enhance consumer interaction.
La Gondola bio received recognition for its innovative design. It was awarded the Bronze A' Design Award in Packaging Design in 2015. This prestigious award is bestowed upon designs that exhibit creativity, resourcefulness, and a commitment to improving quality of life. La Gondola bio's incorporation of best practices in art, science, design, and technology makes it a standout in the industry.
Overall, La Gondola bio showcases the power of design to create a visually appealing and environmentally conscious packaging solution. Ana Lisa Luças' innovative approach to the card box design has not only met the client's requirements but has also set a new standard for the bio fish industry.
Project Designers: Ana Lisa Luças
Image Credits: Ana Lisa Luças
Project Team Members: Ana Lisa Luças
Project Name: La Gondola bio
Project Client: Ana Lisa Luças